The MTA has teamed up with the YMCA in a number of initiatives to raise funds for the Homeless Kids Project in Malta; a plight which few people recognise as a reality on our islands. The MTA in conjunction with E & G Events Ltd , the organisers of the Malta Music Week celebrating the Isle of MTV, have teamed up with a number of artists and photographers who have carried out photo shoots of past concerts, to organise a sale of exhibits on the 21st June at Gianpula. All proceeds from the sales will be donated to YMCA.
Alongside this event, Air Malta, the official Isle of MTV carrier organised a competition on Facebook for a t-shirt design with the theme of ‘Music and Arts supporting the plight of the homeless’, the winning design featured the message ‘No home is complete without music’. The official T-shirt can be purchased for €10 from The Hard Rock Café’ Malta venues, YMCA offices, Malta Tourism Authority offices, and Air Malta Sales Office at the Malta International Airport. T-shirts can also be purchased on the day during the Isle of MTV concert.
Another CSR initiative the MTA has worked on is linked to the environment, a theme many people have close to their hearts. An average of 40,000 revellers can produce an inordinate amount of waste and according to the Cleansing Department some 18 tonnes of rubbish are cleared form the area after the concert in the space of a few hours. This year the MTA has coordinated with WasteServ and the Cleansing Department to have this rubbish sorted for recycling. WasteServ who normally deal with already separated waste, have agreed to manually sort on site the 18 tonnes of waste at the Sant’Antnin plant, reducing drastically the waste that will go to the landfill and thus reducing the environmental impact.
The MTA urges revellers to participate as much as possible in these initiatives by purchasing the t-shirts, reducing waste as much as possible and to enjoy the event in a safe and responsible manner.