As part of its ongoing commitment to prevent and reduce alcohol-related harm in Malta, The Sense Group (TSG) has launched its summer campaign targeting various age groups, with special emphasis on the younger generations.
Consisting of three bold visual concepts, the publicity is being been strategically placed in outdoor locations boards in high traffic areas, with the underlining point conveying the short-term and long-term effects alcohol abuse might lead to. In addition to radio commercials, Web banners have been created to be placed in popular new portals and social media platforms, including Facebook.
TSG’s messages are clear: one should always think straight, be fully aware of how much is too much, think of both the immediate and morning after’s consequences and, above all, doesn’t let one’s brain to slow down just through alcohol abuse.
TSG’s Director General, Mr Ray Grech, said: “The point we seek to make is that its pays no one to go over the top with alcohol consumption. Binge drinking is a dangerous activity, which more often than not goes unrecognised. Besides other complications, people who binge drink on a regular basis could be risking serious damage to their brains now and increasing memory loss later on in life.”
This campaign forms part of the 2013 action plan in connection with www.drinkawaremalta.com. This site provides consumer information about various aspects of drinking alcoholic beverages. Over the years, TSG has launched several campaigns that offered practical recommendations with the main aims being that of achieving increased levels of awareness and more use of common sense to combat alcohol misuse.