Stephanie Borg shares her thoughts about the initial pitch request by Arkadia Foodstore. “When Arkadia Foodstores first approached me to design their shopping bag, I was both thrilled and daunted! Being involved in the design of corporate branding is not to be taken lightly, and like any other assignment, I approached this commission with great responsibility but also with a sense of fun.”
Stephanie Borg produced two different original ink drawings which were printed on either side of the eco-bag. Each drawing emphasises fresh and local produce, a Maltese element, and strong and vibrant colours.
Those already familiar with Stephanie Borg’s work know that she is greatly inspired by Malta’s daily life and culture. The artist transferred the design brief requested from Arkadia Foodstore with the typical street vegetable and fruit vendors surrounded by housewives as well as the farmer showing off his fresh produce. The fishermen’s fresh catch were also included. Local elements such as the pumpkins on the roof of an old stone building amidst agricultural land, the ‘luzzu‘ and Ta’ Kola windmill (the latter specifically included at Arkadia’s request to add a Gozitan touch) were molded within the drawings so that the final artworks would unmistakably reflect Malta and Gozo.
Stephanie concludes: “My ultimate aim throughout this project was not only to make Arkadia’s shopping bag stand out from its competitors, but also make buyers, both male and female, feel proud to be seen with! I am delighted to have been Arkadia’s chosen artist to conceive this fun and unusual shopping bag that would hopefully bring more customers to their stores.”
Customers can purchase the new eco-bag for only 1 euro from Arkadia Foodstore in Portomaso, St. Julian’s and Victoria, Gozo. Feedback from customers has already been very positive as they are enjoying the vivid colours and design of the new eco-bag.
More information on Stephanie Borg and her works can be found on her website: www.stephanieborg.com