A humble man whose enthusiasm for photography is infectious and inspiring. After years of work unrelated to photography Alex has finally set his mind and soul firmly on the photographic world. Having originally learnt and practiced with traditional film, Alex has chosen to immerse himself into the digital world; He has spent the last five years building upon his knowledge, successfully producing incredible results. Post production techniques have progressed through the years and technology has almost completely replaced the dark room entirely, a challenge that Alex was ready to take on and has since acquired even better skills and knowledge of all things technical within photography.
With a family history in photography spanning close to a hundred years, it comes as no surprise that Alex has an innate talent for the art. Years of absence from photography have not hindered his capacity for growth and maturity within the field. Thanks to his son’s interest in buying a camera a few years ago he has recaptured his love for photography and hasn’t looked back since.
Just viewing Alex’s portfolio of awards from a number of prestigious international photographic organisations is enough to persuade you; in the words of Basil O’Brien, creative director for the “Black and White Spider Awards”, “his work represents black and white photography at its finest.”
Alex specialises in black and white architectural photography, which stems from his previous profession as an architectural designer and project manager. Architectural photography takes a skilled photographer to produce a picture that is an accurate representation as well as being aesthetically pleasing, as Alex puts it, he loves to turn something ordinary into something extraordinary, his competence and expertise allow him to do it effortlessly. His use of monochrome photography adds an additional complexity to the overall feel of the image. His architectural images are alluring and his fine art images have an almost ethereal quality to them.
His recent exhibition entitled ‘a few seconds of light’ really brought together the contrasts that Alex looks for in his work. His aim, to create discussion and invite comparisons worked beautifully, with images of classical and modern architecture simultaneously displayed along side ramshackle boathouses. This allowed the viewer to absorb the human element of different kinds of structure. Very often the core of an architectural design can be taken for granted and ignored however Alex opens our eyes to its beauty in its simplest form.
His images are not just about capturing a moment; he employs use of shadows and diagonal lines to create the composition and mood, experimenting with various techniques that allow him to achieve his masterful photographs. The contours and angles seem pronounced through his manipulation of the lense; control of light enables him to capture the essence of the subject and make it seem surreal.
They say that beauty is in the eye of the beholder, however I think that Alex has mastered the act of producing beautiful images that appeal to all and sundry.
To explore more of Alex’s work you can visit his website at www.alexattard.com
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