H&M HOME announces the extension of their product range with a fashionable selection of furniture such as small tables, shelving, stools, mirrors, pendant lights and lamps.
The new collection features a diversity of styles and materials – from modern lines in powder-coated steel and marble to natural, organic shapes using wood and straw – with long-lasting design and versatility at its core.
“Each piece of our new furniture line has been carefully designed to not only fit effortlessly into any room, but also express timeless design and diversity in style. We are very excited about this launch.” says Mattias Chrisander, Product Designer at H&M HOME.
The new H&M HOME collection continues to inspire the expression of personal style in the home with a variety of contemporary designs and sophisticated materials. Two main stylistic directions emerge for the first release of furniture.
Designed by an in-house team, one is modern and minimal featuring clean lines and cubist shapes with linear shelves and striking cylindrical lamps.
The second direction is more glamorous yet rustic with soft shapes and natural materials with key pieces such as soft fabric pouffes in light beige or black and stools.
The overall colour palette sets a strong black against natural beiges and metallics such as brass and silver with pops of emerald green, dusty pink and mid-grey. Main materials are metal, brass, marble, straw and wood.
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