GO supports Lifecycle Challenge

62 -  GO supports Activas LifeCycle Challenge 2014GO has, once again, teamed up with the Actavis LifeCycle Challenge, and will be a platinum plus sponsor for this year’s edition, which will entail a total of 23 participants cycling approximately 2,000km from Fukuoka to Toyko in Japan.

The Lifecycle Malta Foundation’s main aims are to create awareness about renal disease, to collect funds to facilitate research and the purchase of equipment for the Renal Unit at Mater Dei Hospital, and to enhance the lives of patients suffering from renal disease by offering them access to the best healthcare available.

The Actavis LifeCycle Challenge is considered to be one of the toughest cycling courses in the world with participants cycling over an average of 200km per day. Cyclists must each raise a set amount of money before they can take part, which is done through a combination of fund-raising and corporate sponsorships, organised in between gruelling hours of training and preparation. On average, participants will spend up to eight hours a day training before starting the course, in order to prepare themselves for the hard 200km cycle per day.

GO has been an active sponsor of the Lifecycle Malta Foundation for a number of years as part of its corporate social responsibility and support of humane initiatives with strong social implications. Ms Ruth Debono a dedicated volunteer, and GO employee, who will again be taking part, said, “The Actavis LifeCycle Challenge is an extremely worthy cause that makes a tangible difference to the quality of life of people, and I am very proud to be a part of it. I have no doubt that the cyclists and support team will do Malta proud yet again.”

GO has continually supported the event over the years and believes that the success of the Lifecycle Malta Foundation depends largely on the generosity of companies and donations from the public.

People are being encouraged to follow the daily progress of the participants on www.lifecyclechallenge.com or on Facebook. Members of the public are also being asked to donate generously: SMS donations can be made on 50617370 (€2.33), 50618920 (€6.99), 50619229 (€11.65). Landline donations can be made to 51602020 (€10.00), 51702005 (€15.00), or 51802006 (€25). Online donations can also be made at http://www.bmycharity.com/charities/lifecyclemalta.

Monique Chambers

Monique started indulge in 2011 and has since created Indulge Me GIFT and Indulge Me FOOD and volume 1 of The Artists Directory - Malta. A marketing professional by trade, Monique's passion is to promote local talent and Malta in general. Free time is her biggest indulgence, when she can tinker in her craft room or the kitchen, or be selfish with a book, the sofa and good glass of wine (of course, wearing something beautiful and with freshly coiffed hair!)

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