How much is too much?

Have you ever wondered why sometimes your makeup just doesn’t sit right or it’s doing the opposite of what it claims to do?
After watching a few trending videos and posts about using too much product, I said I’d add my thoughts and some tips.

Now, first things first, if you like to layer on a very full face of makeup and love it, please don’t take this as a “you’re doing it wrong” kind of post and keep doing what you like. Makeup is an amazing form of self expression and creativity and this post is geared to a more everyday makeup.

We seem to be very misinformed nowadays when it comes to makeup application. Rather than go and seek the advice of a professional, people (including myself) are searching for answers about everything online, wether it be in the form of makeup tutorials or sped up instagram clips. The upside, people know they can do things like colour correct, there are products designed for their skin and so on. The downside to this is we are not seeing the full picture and we are seeing makeup being applied in perfect lighting for camera use and colour correcting is not done very well.
More often than not, you will see someone literally pouring, say a foundation or liquid highlighter on to their face……. just no, sorry. This is all for the purpose of the videos, I get it! I do. But you simply cannot achieve a seamless makeup application by applying too much product, walk outside and expect it to look nice. So below, I’ve listed our most used day to day makeup products with the ideal amount that should be used.

Primer – most primers are heavily made up of silicone so when too much is applied, it can have a ‘balling’ effect because the ingredients cannot absorb in to themselves. Use just pea sized amount and pat it in to the areas you need most

Foundation – the most common misconception is more is more coverage and this is not the case. Depending on the coverage and wether the formula is buildable, you need to apply accordingly. Only use a little and then build if you like, the majority of your facial skin is perfect so when you’ve applied your foundation, See what concerns are still there and go in with your concealer after to correct.

Concealer – little in small amounts, where needed. Again, pay attention to the formula, if you have very dry under eyes and you opt for a matte full cover… your concealer will crack after a few minutes and do the opposite.

Powder – one of the best tips I learned over the years about powders, is that you need to use them to your advantage and ONLY where needed. We all tend to whack a brush in a compact, swirl it around and then rub It around on our face. Back to formulas, powders are all different, from setting to full coverage but always apply with your brush or sponge in a patting motion to the areas that need some oil control or some setting.

Blush – cream or powder, blush is the one thing you want to build up slowly because too much all at once, results in the Aunt Sally from Worzel Gummidge look that a good chunk of my clients ask me to avoid!
An extra tip here… if you are wearing a strong lip colour, apply blush last so you avoid a big clash.

Lipstick – there are so many different formulas on the market now, from gloss to liquid mattes. Most of the time, to get the desired look from a lippy, one good application should be enough. If you apply too much liquid lipstick, it will crack and peel off, too much gloss will gloop. Of course you can top up throughout the day but by applying more initially, does not mean it will last longer. There are some formulas that have a long lasting result but still should be used properly.

Mascara – this is very personal because some love a bit of definition and others love a full on spidery lash. I like both, depending on the look I’m going for!
There are many claims on mascaras but if you have a basic lash curler and a good product, you should achieve nice lashes, easily. Some mascaras flake terribly if over done so make sure you go for a false lash effect one if you are planning to build it up

Highlighter and bronzer – when applied correctly, these two products can really give your skin the wow factor! Applied excessively, though, you risk looking shiny and sweaty and like you have spent too much time in the sun.
I know it’s hard to stop when you see that warmth and glow but try not to over do these two products. I find applying with a fan brush helps to pick up a nice amount of product that can be built up and you do not need layers of it under your makeup either.

Kim Kiernan

Makeup Artist & Beauty Columnist

Kim provides professional makeup services in Malta for any occasion, working in all areas of makeup including Bridal, photographic, television, film and special effects as well as teaching makeup lessons one to one and to groups. With over 10 years experience, Kim has worked with the biggest and most sought after brands in the industry, internationally with MAC, Smashbox and Estee Lauder in Dublin and Toronto and most recently, heading the MAC Cosmetics brand in it's launch in Malta.

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